Troops To Teachers Media Opportunities
Role in the Project: Organized, radio, television and print opportunities for Troops To Teachers participants
Software/Hardware Used: WBEZ produced audio content
Influence: Uploaded links or provided content on ILTROOPS.org, INTROOPS.org and Proudtoserveagain.com. Promoted the hiring of veterans in k-12 education and career and technical education
Results, Impact or Outcome of the Project: TTT candidates became hired or advanced in their careers due to visibility
Troops To Teachers Strategic Communications Plan
Role: Member of a five-person National Marketing Team tasked with overhauling and reimagining the Troops To Teachers national website, online presence, social media engagement, and outreach materials. Delivered recommendations to the Department of Defense (Defense Activity for Non-Traditional Education and Training) during the program’s transition from the public to private sector.
Software/Hardware Used: Webex meetings with a contractor who shared a content management system with the team in order to facilitate design.
Influence: Increased web visibility and presence across all media platforms
Results, Impact or Outcome of the Project. TTT candidates became hired or advanced in their careers due to visibility.